Deep Local Expertise, Nationwide Reach
Four offices, one China. With offices in Shanghai, Beijing, Shenzhen and Hong Kong, we provide strong local support, reliable supplier networks and consistent service standards across China’s key destinations.
Imagination, made real
Leading China DMC.
Proudly present China’s new image.
At New Imagination DMC China, we go beyond the familiar image of China to reveal a destination shaped by deep traditions, modern creativity and constant change.
As a leading China DMC, we design incentive travel, corporate events and luxury experiences that combine imaginative ideas with reliable local execution. Working closely with international agencies, event planners and corporate clients, our teams across China turn each programme into a seamless, culturally meaningful and memorable experience.
Meet New ImaginationDeep roots. Fresh perspectives.
China’s new storytellers
New Imagination DMC China bridges China and the world, transcending borders to deliver seamless events. We remove obstacles, break stereotypes, spark curiosity, and deepen appreciation for China’s rich heritage and vibrant modernity.
- 1,000+
- PAX / biggest group
- 40+
- Destinations
- 150+
- Projects
- 100+
- Satisfied clients
Many Chinas. One imagination.
All destinations Explore China through our eyes
Ideas without limits
Your vision. Our local expertise.
End-to-end expertise across incentive travel, meetings, ground handling, luxury journeys, concierge and company visits—crafting seamless, culturally immersive China experiences.
Why New Imagination
A cultural bridge. A trusted team.
Flexible Solutions for Every Scale
From VIP journeys to large-scale conferences and multi-city programmes, we adapt our planning, coordination and execution to match each project’s size, complexity and changing needs.
Modern China Specialists
Contemporary thinking, authentic China. We design experiences that reflect today’s China—innovative, creative and fast-evolving—combining authentic cultural insight with contemporary ideas.
China Explained, Not Just Operated
A cultural bridge for global clients. We balance global sophistication with authentic local immersion, crafting experiences that resonate with international travellers while staying deeply rooted in genuine Chinese culture.
Across China. Close to you.
Teams & offices
With a strategic presence across China’s key MICE destinations, New Imagination DMC combines integrated national coverage with authentic on-the-ground expertise—ensuring flawless execution wherever your programme takes you.
Shanghai Office
Our Shanghai team delivers local expertise for corporate events, incentive travel and luxury programmes across Shanghai and Eastern China.
Beijing Office
Our Beijing team specialises in cultural incentives, meetings and corporate events, combining local access with reliable on-the-ground support.
Southern China
Based in Shenzhen and Hong Kong, our Southern China team supports MICE programmes, corporate travel and multi-city events across the Greater Bay Area.
From our clients
“Both the programme and the culinary arrangements were sophisticated and much appreciated.”
Business Travel Solution · Hong Kong programme, May 22–26
Read the full testimonial
Dear Dustin, I am writing to express our clients’ great satisfaction with the Hong Kong trip from May 22–26. Both the program (adapted from our original plan with your team) and the culinary arrangements were sophisticated and much appreciated. Special thanks to Alexander for his invaluable advice during the proposal stage and for his consistent online support throughout the trip, which was crucial for our demanding and experienced group.
Ideas, places & perspectives
All stories Insights & stories
A New Beijing–Lisbon Direct Route: What It Means for China MICE Travel
Banyan Tree Mount Emei: A New Luxury Resort in Sichuan, China
Discover Banyan Tree Mount Emei, a new luxury resort in Sichuan, China, with private hot springs and event spaces, just over an hour from Chengdu.
Asia’s 50 Best Bars 2026: China Takes 4 Top 10 Spots
Discover the 18 bars from Mainland China, Hong Kong, Macau and Taiwan named in Asia’s 50 Best Bars 2026, led by Guangzhou’s Hope & Sesame.
Your next China story starts here
info@newimaginationdmc.com Ready to reimagine China?
Contact New Imagination DMC China—and let’s craft your unforgettable journey together.